New Ways of Exploring Music
3 features for discovering new music and creating personalised playlists
December 2021
4-week Individual Project
Internship at Naver Corporation
This project focuses on improving the search tab of the music app 'VIBE' operated by Naver Corporation. The goal of this improvement is to encourage users to take more proactive actions. Based on this objective, I proposed a new UI for the search tab.
The design introduces three new features that help users explore and create personalised music playlists. The main idea is to introduce interactive and creative ways for users to engage more actively with the app. These features are built around three key goals: personalisation, playfulness, and visual appeal. The aim is to make discovering music easier, more enjoyable, and more engaging.
Redefining user interaction from basic searching to fun exploring!
Add a playful interaction for activating the explore tab
Feature 1 provides a 'Mood Board' that shows visual artwork and keywords describing the mood, allowing users to select multiple mood cards. Based on their selections, a personalised playlist will be generated.
Feature 2 allows users to capture a view or upload an image as input. Based on the image provided, a music video that best matches the content will be recommended. Additionally, various songs related to the music video will also be displayed in a list.
Feature 3 provides a tool for customizing the genre proportions in a user's playlist. The genres are displayed horizontally, prioritised based on the user's taste. By clicking on the genre cards, users can place balls in a basket, indicating the proportion of each genre they would like in their playlist.
I aimed to explore engaging interactions that enhance user experience while aligning with Vibe’s identity as a personal curation music app. Even though this concept is still in the early stages of ideation, it was a great opportunity to deeply consider user experience within a smaller scope of the digital service.
